Michigan Nightlife Brand Logo

A brand created by Kevin Sorg (1975–2025) that celebrates families and friends sitting around a campfire and spending time together rehashing stories, sharing memories, enjoying s’mores.

Kevin Sorg was a faculty member (and alum) at The University of Dayton. “Sorg brought decades of professional experience to his role, working in promotional advertising at agencies in Chicago and Miami, and on brands such as M&M Mars, FRIS Vodka, Mattel Toys, Sprint and the Florida Panthers hockey team. In 2003, Sorg started his own freelance design firm, Kman Design Group, that specialized in helping small businesses and start-up companies establish a corporate identity, create promotional advertising to increase visibility and build websites to market themselves on-line. In 2009, Sorg created several Northern Michigan themed T-shirts designs for friends and family. As popularity grew, he started a seasonal business that sold T-shirts to nine stores in Northern Michigan and online under the Michigan Nightlife brand.”